Summer 2025

MAN-MADE, PERFORMANCE COLORS

by Nora Kühner

After extensive research, Nora Kühner and her team of internationally acclaimed designers, who have a deep understanding of the world of sports, delve into current and emerging trends and their socio-cultural context. They believe in the constant evolution of colors and trends, and as such, they meticulously analyze each season's color trends. They take a big-picture approach, developing six to seven color stories that frame the season's central theme "MAN-MADE".